2m2x series – Jacques Fu, CTO at FattMerchant

March 19, 2021
2m2x Agile Business Digital Transformation Lean Startup Management

Full recording of interview with Jacques Fu, CTO @ FattMerchant

0:00 – Introductions
1:15 – Background
3:26 – FattMerchant origin story
4:20 – FattMerchant success and continued growth
5:20 – StarterStudio as a local asset
6:45 – Making big decisions
7:45 – Ingredients for success and being prepared
8:33 – Benefits of working in Orlando
10:20 – Limitations of Orlando as a tech hub
11:40 – Mindset of a disruptive “Digital Native”
15:34 – Moving to multi-tenant solution for software companies
16:44 – API first strategy
17:15 – Doing more than a pricing play – the best damn customer experience
19:00 – Learnings as CTO – collaborative environment
20:41 – If we 10x this – does it still make sense?
21:24 – Have a scaling plan and a threshold for when to trigger it
22:21 – Finding the balance between not building enough v over-engineering
23:20 – Touching the highest priority things everyday
24:08 – Doing Agile
25:00 – Listening to the customer – iteratively
26:50 – Bringing the data together for decision-making
28:30 – Cross-department collaboration
29:15 – Speed is of the essence
30:10 – If you can’t do a pitch for your company, you are disconnected
30:45 – Peaks and valleys
31:45 – Ad spend may not scale
32:50 – Raising money
33:30 – There is no straight line
33:47 – FattMerchant Roadmap
35:04 – Recommended Resources
37:15 – Asks for the community – Fattmerchant Jobs
38:15 – Thanks

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