2m2x series – Jared McGuire, Innovation Lead @ Informulate

April 1, 2022
2m2x Business Development Digital Transformation Lean Startup Salesforce

Full recording of interview with Jared McGuire, Digital Products Innovation Lead @ Informulate

0:00 – 3:19 – Introductions and origin story
3:20 – 12:49 – Growth story at Informulate
12:50 – 25:04 – The Informulate difference when it comes to digital products
25:05 – 29:55 – Why are some projects successful while others are not?
29:56 – 32:40 – Innovation training v software development
32:41 – 36:05 – How do you do customer validation?
36:06 – 39:49 – What does data driven decision making mean?
39:50 – 44:21 – Lots of experimentation tools, when to use what?
44:22 – 49:10 – What motivates you to pursue Innovation rather than sticking with just software development?
49:10 – 51:11 – Its a competitive market, why should someone join your team?
51:12 – 51:40 – Thanks

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