Full recording of interview with Renuka Sastri, Digital Transformation executive 0:00: Intro and background 3:00: AAA enterprise strategy, digital products 4:00: Product management and using data 4:40: Starting the AAA eBusiness team 5:22: Beginning Digital Transformation at AAA 6:40: Approaching customer needs in a structured way 8:00: Understanding points of friction within new digital product […]
Category: Strategy
Agile | Business | Management | Strategy
Business growth is always at the forefront of conversation in the C-Suite. From executives to shareholders to board members, most questions and many answers revolve around the future and how to make it better, bigger, and brighter for the organization. “How do we grow in the right direction?” “How do we increase the top line?” […]
Agile | Business | Management | Strategy
When it comes to finding a software development partner to work on your company’s projects, there’s no shortage of firms to choose from. If you’re not tech-savvy yourself, you might assume that many firms are all pretty similar, but this is far from the truth. Even if you are well-versed in technology, it can still be […]
Let me put it simply: if any part of your job responsibilities involves problem solving, you need to learn about Lean Startup! (click to tweet) Even if it doesn’t right now, given how quickly established industries are being disrupted, there is no guarantee your job will exist 5 years from now especially if it’s […]
We all think we have a pretty good idea about our strengths and weaknesses. In the longer term, we think we have a general idea where we are headed in our careers and aspirations. In the middle term, we think we have a pretty good handle on the current and future state of our projects […]
Well, it works. Yes, startups are risky. Per Eric Ries: A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. So it should be no surprise that the majority of startups fail. What is the best outcome under those circumstances? To optimize the path to […]
Or are you working for an insecure founder? Take this 5 point quiz to figure it out. I should know, I was one. And when I was there, admitting it was really hard. So let’s dive in – ask yourself these questions (or answer for your founder) and add up your points. 1) Sharing your […]
So you’ve heard about the Lean Startup and are curious. If you don’t have a basic primer on it, go here. I’m serious! If you don’t understand the philosophy then review that before you jump into some techniques. I’ll wait. Okay, now that you understand the basic principles let’s move forward with my pick of […]
Lean Startup is a methodology/movement taking over the startup universe. Lean Startup Conferences, startup weekends, numerous meetups, LinkedIn groups, blogs, podcasts and most business incubators worldwide inundate us with Lean Startup evangelization. As with most buzzwords, it has grown to where people talk about it – without really understanding it. To that end, this is […]
The inbox is getting competitive. Your best may no longer be good enough. The rapid adoption of Customer Relation Management (CRM) technology is making slow adopters appear backward. With players like Amazon, Netflix, and Facebook serving up interest-specific, personalized content on a minute-to-minute basis, the expectation for custom treatment is skyrocketing. Is it fair that […]