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Tag: CRM

6 New Fundraising Traps in a Personalized World

Higher Education | Non Profit | Strategy

The inbox is getting competitive. Your best may no longer be good enough. The rapid adoption of Customer Relation Management (CRM) technology is making slow adopters appear backward. With players like Amazon, Netflix, and Facebook serving up interest-specific, personalized content on a minute-to-minute basis, the expectation for custom treatment is skyrocketing. Is it fair that […]

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