Informulate participates in Orlando Tech Week 2016

May 4, 2016

What a week we had! Orlando Tech Week 2016 was a blast. With events like the Tech Tour, Future of Orlando conference, a smorgasbord of awesome independently-organized activities, and closing out with Bar Camp – attendees got an all-you-can-eat buffet of various aspects of tech, entrepreneurship, startup life and community.


As a proud member of the Orlando Tech Association, Informulate sponsored a Lean Startup Orlando presentation by internationally acclaimed expert on Lean UX Laura Klein. The sold-out event took place on April 21 at The Iron Yard.


Laura talked about the basics of Lean UX and the right way to approach conversion problems. She covered various techniques: Quantitative v Qualitative methods, understanding friction, multi-variate testing, and what NOT to do when trying to launch a new product/service. Later the floor was opened for attendees to ask questions and great conversations were had about current technology, upcoming trends and the future of UX.


Informulate founder and Lean Startup Orlando organizer, Rajiv Menon had the pleasure of meeting Laura at the Lean Startup Conference 2015 in San Francisco. Read about the trip here. Laura was one of the headline speakers there. Her background in technology started with her first user research session in 1995. Since then, she’s worked as an engineer, UX designer, and product manager at both startups and large companies in Silicon Valley. Her popular design blog, Users Know, helps teams learn more about their users and apply that knowledge to build better products. In 2013, she wrote the “UX for Lean Startups” book as part of Eric Ries’s Lean Series. ¬†She is currently an advisor to several startups and consults with companies that want to improve their research, UX, and product development processes.


All in all, this was a great opportunity for the Lean Startup community in Orlando to learn more about Lean UX approaches and we were proud to be a part of it!


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